Lim Yu ShanDesign & Art Direction
Klook: The Best You
2025


ROLE
Campaign Identity, PR & Activation Design

COMPLETED ATThe Secret Little Agency

MARKETSUnited States, Australia, Singapore, Hong Kong, Japan, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Philippines, and India

Klook's first global brand campaign reframes travel as a catalyst for self-discovery, celebrating the person you become through new experiences rather than the places you visit.

Inspired by manifestation, the campaign identity introduces a graphic system of auras to capture the energy and optimism of becoming through new experiences.


PR and Media Kit


Content Series Feat. Marie Kondo


Global Brand Film


Designed to flex across formats, the system was applied to global OOH, experiential activations, and branded films, including a content series with Marie Kondo.



Experential Activation with Mandai (SG) and Ngong Ping 360 (HK)


Experiential activations extended The Best You campaign through scent as a trigger for memory and self-discovery.

Visitors were invited to voice affirmations at the Joy Dispenser, unlocking limited-edition incense inspired by encounters at Mandai’s Rainforest Wild ASIA (SG) and Ngong Ping 360’s Cable Car (HK)
PEOPLE
 ART DIRECTION Kimberly A. BUSINESS Natasha G., Elnathan H., Elena L. COPYWRITING  Dave W., Yasira Y. CREATIVE DIRECTION Mavis T., Nicholas Y.  DESIGN Yu Shan L. PRODUCTION Meizhi N., Nicolette Y. STRATEGY Ludovica D., Leanne L.

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