Levi's: Festive Campaigns Project — Lim Yu Shan

Levi’s: Festive Campaigns

2024—2025

Levi’s Raya Campaign 2026

ROLE
Art Direction, Campaign Identity, Retail Design, Social Media
COMPLETED AT
The Secret Little Agency
MARKETS
Singapore, Malaysia, Indonesia, China, Taiwan, and Hong Kong

Art direction and campaign design for two of the region's biggest festive campaigns—Lunar New Year and Hari Raya.

The campaigns extended across social, retail, CRM, and retail environments, bringing a cohesive visual language to each celebration.

Levi’s Raya Campaign 2026

Levi’s Raya Campaign 2026 — Retail & Social Touchpoints

Levi’s Lunar New Year Campaign 2025

Levi’s Raya Campaign 2025 — EDM

Levi’s Raya Campaign 2025

Levi’s Raya Campaign 2025 — Retail Design

PEOPLE
ART DIRECTION & DESIGN Akira B., Pete T., Yu Shan L. BUSINESS Shafina J., Natasha A., Wei Ren C. COPYWRITING Joyce A., Yasira Y. MOTION Ellaine V., Melissa T. PRODUCTION Charmaine S. VIDEOGRAPHY Alfred M., Nigel T.

PHOTOGRAPHY Zantz H. HAIR CHRISTIAN M. MAKE-UP KENNETH C. SET Russell G., Yang Er T. STYLING Vanessa N.

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