Levi’s: For Her
2026



ROLE Art Direction, Campaign Identity, Web Design, Social Media

COMPLETED AT The Secret Little Agency

MARKETSAustralia, New Zealand, Singapore, Malaysia, Indonesia, Philippines, Thailand, Japan, Korea, China, Taiwan, and Hong Kong

Art direction and campaign design for Levi's: For Her, as an extension of the global Behind Every Original campaign. 

The imagery favours off-kilter, spontaneous moments over polished perfection, creating a lived-in visual language that captures women in unguarded moments, reflecting the confidence and individuality that define the brand.





A women's microsite was created to bridge the global campaign featuring ROSÉ with five editorial halo looks, balancing the narrative with a shoppable experience.


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Dressed To Your Own Beat celebrates having a strong sense of self, from the quiet moments of getting ready to the full-volume times of showing up.

A modern take on the collage: product shots, environmental imagery and our icons come together like a constantly evolving inspiration board. The layouts are experimental and exploratory, with elements layered and rearranged to reflect the process of building a personal style.




PEOPLE
ART DIRECTION & DESIGN Yu Shan L. BUSINESS Shafina  J., Natasha A. COPYWRITING Yasira Y. MOTION Melissa T. PRODUCTION Charmaine S. VIDEOGRAPHY Alfred M., Nigel T.

PHOTOGRAPHY
Zantz H. HAIR CHRISTIAN M. MAKE-UP KENNETH  C.   MODELS Kaci B., Moonique L. SET Russell G. STYLING Vanessa N. 

WEB DEVELOPMENT Meet Isaac


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